USANA doesn't publish a complete list of their business associates, and for good reason - the truth hurts.
810,000 USANA business associates rank as "Builders" or below, which makes up 97% of the company's sales force. According to USANA's last published associate earnings report from 2006, the average builder makes only $1195 for the year. However, it costs the associate close to $1480 in product inventory every year. This product inventory is a mandatory purchase (or else you don't get paid any commision) and the extremely high prices cause associates to get stuck with dead inventory.
Some of you may know that USANA reports to have 200,000 "active" associates, which are those who met their minimum inventory purchase within the last 3 months. So it should surprise you when USANA has 834,000 distributors in their database. Whether this figure includes those who have left the distributorship long ago or not, it still shows the devastating effect an MLM like USANA has on its participants. This is evidence toward the claim that 99% of distributors lose money while enriching the top 1%. Make sure you understand that point. Those distributors that lose money are the ones making the top 1% of distributors all their money. And of course those 99% who lose money also make USANA billions of dollars.
The following chart shows the findings in a graphical representation. I will add a numerical table soon. I will also include a link for anyone who wishes to download the entire distributor list containing the distributor ID # and the leadership ranking for that number. I will withhold the distributor names for those numbers.
View PDF: USANADistributorLeadershipRanking.pdf
Wow, this is very interesting. 97%!
ReplyDeleteShould we consider what is the percentage for other companies in the industry, though?
How about the percentage of people that start with the intention of getting a Ph.D. in high school and actually make it?
Or, how about someone that wants to be a recording artist, an actor, professional NBA player, etc?
I suppose, to be completely fair, we should ask, of those 97%ers who are Builder and below in USANA...
- how many actually started with the intention of becoming more than a Builder and not just become wholesale buyers?
- how many signed up just to get their aunt to stop trying to recruit them?
- how many actually studied business, marketing and sales to become skillful and proficient enough to be effective?
- how many of those 97%ers worked on skills on dealing with people people, on how to dress professionally, how to act like a leader, how to write a compelling letter or an email, how to motivate and inspire others, etc.?
- how many invested AT LEAST 10 hours a week, for AT LEAST 6 months to a year consistently to grow their business?
It would be interesting to survey each and everyone of the 810,000 people to find out their stories.
Who knows, maybe the survey results would show that USANA is not a viable business vehicle and it's USANA to blame 100% for their lack of success...
Or, maybe, just maybe it would show that some of those 97%ers didn't acquire the necessary elements that make for a successful USANA distributor.
Who knows?