Multi-level marketing company USANA
Health Sciences, Inc. has been in business for 21 years and has had a
little over 1.6 million sales reps (known as “associates” or
“distributors”) join their business opportunity. However, as of December 2013 only about 2820 USANA
associates have reached the leadership ranking of Gold Director or
higher. USANA refers to this small group of associates as “Full-Time”
while the remaining 1.6 million associates as “Part-Time”. So
only 0.18% of USANA associates ever made it to at least a gold
director status. USANA does not disclose the number of full time
associates to people who are being asked to sign up. Doing so may
lessen the chances that the individual signs up. Click on the image on the right to view a PDF document that shows the number of full time associates in each of USANA's territories. You can also follow this direct link to the document: www.mlmpyramid.com/USANA_Full-Time_Dec2013.pdf
| Market | Diamond Director | Emerald Director | Ruby Director | Gold Director | Total |
| United States | 66 | 39 | 117 | 389 | 611 |
| Hong Kong | 25 | 16 | 96 | 451 | 588 |
| Australia | 33 | 31 | 66 | 215 | 345 |
| Canada | 30 | 15 | 70 | 193 | 308 |
| Philippines | 6 | 8 | 22 | 130 | 166 |
| Taiwan | 11 | 6 | 28 | 117 | 162 |
| Singapore | 23 | 6 | 40 | 44 | 113 |
| Malaysia | 2 | 8 | 16 | 85 | 111 |
| Mexico | 6 | 6 | 12 | 79 | 104 |
| Korea | 13 | 6 | 27 | 53 | 99 |
| New Zealand | 5 | 9 | 11 | 70 | 95 |
| Japan | 16 | 1 | 34 | 38 | 89 |
| Thailand | 0 | 1 | 3 | 14 | 18 |
| United Kingdom | 0 | 1 | 3 | 4 | 8 |
| France | 0 | 0 | 0 | 2 | 2 |
| Columbia | 0 | 0 | 0 | 1 | 1 |
USANA should disclose the total distributor incentives ever paid to these 2820 full time associates.
I am amazed of how many numbers are posted on this blog, with shallow context.
ReplyDeleteDid you actually consider that anyone can join an MLM? There's no natural selection at the entry level! Give the same people any business to run and post how many of them are making multiple digits income after 20 years. Failures rates of any start up business are 70% in 10 years for people that actually were inclined to start one! Add to this the fact that Anyone can join an MLM and you may arrive at the same results of success/failures that you posted.
Not to mention that besides those elite fews, there are thousands others (I recall this represents 13% from another table you posted) that make a profit and in the process, are using a quality oriented product. And not to mention the thousands others (sorry, no table posted for this) that are recuperating more than half of their product costs.
And finally, not to mention the hundred of thousands others that are enjoying the benefits of a quality product. To this point, since I became accustomed to replies, I do not expect that 1.6M people are using the products continuosly for 20 years!!!
Enjoy the back and forth replies!
ex-silver director 2009
Deletewhy are you surprised with numbers. numbers don't lie. they may not tell the whole story but it's gives you a close estimate of the facts. numbers are important.
anyone can join an MLM because the upline wants the money. that is the only qualification to join. $ and social security number. most jobs require education or qualifications to join. so there is a big different there.
do you have proof that 70% of start up business fail? what is your definition of fail. some close down their business but made a profit. is that fail? if you quit usana you didn't make a profit. some businesses close down so they can fund a new business. you're going to have to show proof of those numbers just like this blog has numbers for proof.
13% made a profit? how much did they make. this table doesn't show what they did to the product they purchased. it could of been sold on ebay or given away as a business investment. how about all the expenses you have to use everyday to continue usana. how about the time that could of been used to make $ somewhere else?
hundreds of thousands are enjoying the products. how do you know if its that many? most of the associates are forced to buy and influenced to like the product. some products and vitamins sold in the market today could be just as good or even better. the usana facial products cause cysts acne to some people I know. (if anyone has had pimples because of usana skin care products please post a comment here) the vitamins makes you real tired. A doctor and a few of my old downlines said that the synthetic vitamins caused them to be tired every day and when they stopped the gained back their original energy levels. if you really want to know the doctors name I can find out and you can contact him.
1.6 million people not to be using the products shows that the product isn't a miracle drug or a skin product that is far above the rest. its not a superior product.. its just any ordinary product with chemicals.
The table that some people here claim shows 13% made a profit is simply not true. Multiply the number of people in each category by the claimed yearly average and you will see that the table overstates the payout by several hundreds of percent when comparing the total payout based on the average stated for ALL associates in that area. USANA purposely overstated the numbers in the table in order to deceive and mislead newcomers.
DeleteNobody would join if they knew 99% don't profit. Nobody would join if they knew the dropout rate for new associates varies between 80% and 90% within their first year. Nobody would join if they knew the only way to make a profit is to continually recruit new associates and convince them to purchase professional starter packs for $1250. Nobody would join if they knew Gold Directors typically have 2000 to 3000 people in their downline. Nobody would join if USANA was required to tell the truth.
ex-silver director 2009
Deletehey watchdog.. Gold directors DO NOT have 2000-3000 people in their downline...
check out (gold) Tai Tran on facebook, (gold) Nhi nguyen (gold) Jeanie thai on facebook (gold) Dai dan ...they have like 30 people max..... Dai dan on facebook Paid for a few propacks so that he can hit gold.... or NEX evolution on youtube... not even close to 1000 people for Aaron Dinh (2star diamond) 2 star diamonds usually have about 300 people... when that top diamond goes on a "RUN" that's when those 300 people will push for pro-packs or even buy (with their own $) hundreds of $'s worth of products for promotions.. just to go to Convention to show off on stage.... when not one person made a profit.. 99% fail you said? TRUE.... how about bring out the facts that most of the people LOSE money... because they have been fooled by a diamond like Aaron DINH..
In response to "hey watchdog.. Gold directors DO NOT have 2000-3000 people in their downline..."
DeleteI don't mean "currently active" associates. I'm talking about over time, that is how many they accumulate. I've seen the genealogies of some and it is a long list. Most in the downline have long since quit, but I still count them. I do see that most people seem to have 3 business centers, which is consistent with the idea that they all purchase pro-packs. Since you had experience as a silver director, what percentage of associates do you think purchase pro-packs ($1250)?
If what you say is true, then Usana should change their statement to simply just 'True Health' and deop the wealth part. The fact is most associates sell the dream or being rich more than being healthy...
ReplyDeleteProof of business failure after 10 years - 3rd graph: http://www.statisticbrain.com/startup-failure-by-industry/
DeleteTo watchdog: That table was convenient to point out the 1% elite fews. How come is no longer convenient to show the rest? The rest of the numbers have little credibility, especially the 80% failure rate in any given year which would crash the stock price...and the 99% is only a messed up calculation based on a 20 year versus current year ratio.
Further, starter packs come in various sizes, much less than what you stated.
To ex silver director: You should know better, given the fact that you were a silver director that most of the feedback on the products is really good.
To the last poster at 11:03: I haven't experienced that, however if it is being done, I agree with you that selling the dream is clearly wrong.
ex-silver director 2009
Deleteeven those business fail and that graph doesn't tell the whole story. just like you said numbers isn't everything.
if you don't believe just look the old pictures of the downlines of some diamond directors.. every year its different people...
if you purchase cheap starter packs its not enough profit in a short period for the retention rate.... all the diamonds would tell you that its pro-pack or no-pack.... it would take 40 basic packs in one week to hit silver vs 8 pro packs... how can you recruit 40 people every week? you can't.. also those basic packs will recruit basic packs in the future (that's the culture you wouldn't want duplicated).. its not enough points... if you're associate you know very well to push for the pro-packs or you won't rank advance quick enough.... your rank is your image and why people look up to you and edify you..
I never said that the products were 100% totally bad.. with its high price, it better be at least decent.... what I was saying is that sometimes the products isn't the best compared to other products.. the facial products is not best like they claim otherwise these make up gurus and facial experts would be all over the usana sense facial line... the vitamins is just as good as some products of gnc.. I have tried a few.. some products like biomega, essentials you can't go wrong taking them... but there are some doctors saying that it depends on the person and how well they can take synthetic vitamins... I take rev3 and tried gnc's L carnitene drink... the difference is that gnc works better and way cheaper per dose.. the rev3 is like 40$ a box because of shipping.. 12 rev cans for 40$.. come on!! you know that's overpriced and not worth it.. I have bad experiences with the vitamins as well as good..... I could say that about GNC and other vitamins so as a silver director I actually just want the truth out there because I couldn't live with myself if I kept going on with the lies of USANA...
the statement that usana is "TRUE HEALTH" isn't totally right.. if you see their associates they're mostly overweight old people.. why don't usana show their associates actually looking healthy.. not all overweight and showing up lifestyle like usana bought them that.. come back next year and lets see if you acutally make money... like I said before there were multiple times I made 1,000$ checks even 3k from matching bonuses.. but the trips to convention.. 3 times a week hotel meetings.. gas food.. all these investment will eventually cause you to be broke.. add 13 autoships a year..
Hi All,
DeleteI'm an ex-Usana associate. The business model of Usana works for some and not for others. Like any other business opportunity there is a high chance of failure. In my experience there is no structure to building the business and you are offered no support or advice. If you were to purchase a franchise model from a recognised business, at the very least you would be offered training, support and advice. In addition you could actually speak to other business owners about their experience.
It is extremely difficult to make any money using the Usana business model and it is almost totally reliant on luck. You are almost better off playing the lottery than trying to find the right people.
However their products are fantastic and my family has experience great health benefits. Usana should more accurately and honestly market themselves as "True Health" and leave it as that. The "True Wealth" part is frankly a myth for most.
I can see how you could be successful in MLM but it involves a lot of lying and deception.
DeleteLook at how the Diamonds conduct their presentations in a large, social environment and you will start to understand what I mean.
Their products are nothing to rave about and you could get similar quality products at a much cheaper price.
Tell me people really care about USANA's rev drinks or peanutty bliss cookies, and that they are the way to "True Health".
what is your complete name watchdog?
ReplyDeleteUSANA Watchdog
Deletehow can we trust someone who can't even put his/her name on this blog? Scared to be sued?
DeleteHow Can We Trust
DeleteThat was a fine comment from an anonymous, probably nameless and scared person. I find that people who shoot the messenger are always afraid of the truth. Why don't you provide us with some facts about Usana?
Do you know who was put in your up-line today?
USANA watchdog.. i'm just curious with your credentials... may you provide some of your info.?
ReplyDeleteWhat are you even talking about...? The link to where he got his data from is literally in the article..
DeleteHat's off to watch dog, silver director for publishing this. If you stop one person from joining USANA you may save someone A LOT of money, heartache, and face! Above someone said to succeed in MLM you have to be a good liar. That sums it up - period.
ReplyDeleteUSANA people are full of trash and lies, especially the ones who try to get people in. I hate them so much so, the whole thing is a damn cult and brain-washes people. One of my friends tried to get me in back in July 2012 and said it was a very good opportunity to make good money. I didn't believe that and left, because they sounded like they were hiding a lot of ugly truths. Now in January 2014, she's even struggling to come up with AU$10000 to get a spouse-sponsored residency in Australia while her partner is another USANA member and has huge debts.
ReplyDeleteSometimes I even doubt if their products are that good, those fat people in it are still fat, those people with heaps of pimples are still with heaps of pimples.
Those who manage to make good money out of it are just liars. They don't deserve to get rich. Hope all people will wake up one day and those liars will fail.
Sorry for sounding rude to USANA people, but I am totally against your methodology to get rich and I believe you all should fail somehow one day in the future.
I feel extremely sorry for most active Usana Associates for fervently believing that they can get rich with their so called Usana business especially those below Gold Director level. Hard as they try with all their resources, the whole business concept is flawed and doomed for failure. Do not take my word for it, do your independent research or keep plodding with the business and only time will tell that failure is inevitable. Better still, interview any honest current or ex-members about their experience and hear their nightmare stories.
ReplyDeleteThis networking or MLM business wrecks relationships and friendships because the active members are so blinded by the business that they only think of recruiting, recruiting, recruiting. A very, very sad truth and the business hurts a lot of people along the way. Be very wary and suspicious of your sponsors motives. Good bye, Usana.
Ex-Usana Associate
"This networking or MLM business wrecks relationships and friendships because the active members are so blinded by the business that they only think of recruiting, recruiting, recruiting. A very, very sad truth and the business hurts a lot of people along the way."
DeleteSad truth! I couldn't agree more. Some associates only care about recruiting people to become their downlines and being rich. If you decline, they would see you as someone who has a negative outlook in life. They would cast you off because you no longer serve a purpose to them. It seems like they have a warped belief of what true wealth and success means. Yes, this is based from my personal experience. I'm not saying that all Usana associates are like this; I guess it depends on the person's character.
The link to where he got his data from is literally in the article..
ReplyDeleteI would rather sell my home made pancakes than any MLM products.
ReplyDeleteMost of the people join to mlm schemes do not have background to help what they suppose to do. They join just because of ( easy)money. Thy definitely fail and tell others this is a trap.
ReplyDeleteMost of the people join with MLM schemes do not have academic back ground or any other relevant qualifications. They join just because of (easy ) money. They definitely fail. They are the majority of people who are in 90% unhappy group. They are the people who scream this is a trap.
ReplyDeleteMay very well conclude that MLM including Usana is for Drop-outs with minimum qualifications and skills to get a proper job.
DeleteIt's Colombia not Columbia.
ReplyDeletehello, there is more than 2 diamonds in Malaysia ok, get your fxxking facts right before using your stupid fingers to type
ReplyDeleteThis article was written on DECEMBER 15, 2013. At that time USANA shows only two distributors in Malaysia as a Diamond Director.
DeleteDistributor ID 3017253 was a 1-Star Diamond Director
Distributor ID 3743034 was a Diamond Director
I also have data from JUNE 2014 that still shows only two distributors in Malaysia as Diamonds:
Distributor ID 3017253 was a 2-Star Diamond Director
Distributor ID 3743034 was a Diamond Director
(Same two individuals as before).
There could be more Diamond Directors in Malaysia since June of this year, but it certainly doesn't support your argument that I need to get my facts right about the Malaysia data from last year (December 2013)...
If there are more Diamond Directors in Malaysia than just two, then feel free to post their Distributor ID number here.